Assessment of the risks and expected economic impact of small business growth based on an adapted balanced scorecard (BSC)
¹Financial University under the Government of the Russian Federation, Russia
²New Higher Education Institute, Georgia
³Institute of Geography, Ministry of Science and Education of the Republic of Azerbaijan
117, H. Javid Ave., Baku, AZ1073
⁴Moscow State University of Civil Engineering (National Research University), Russia
⁵Mingachevir State University, Azerbaijan
21, D. Aliyeva Street, Mingachevir, AZ4500
⁶Ryazan State Medical University named after Academician I.P. Pavlov, Ministry of Health of the Russian Federation, Russia
⁷Empress Catherine II Saint Petersburg Mining University, Russia
*Corresponding author: gkucuri@fa.ru
DOI: 10.33677/GIANASCONF20260300015
Summary
This study examines the impact of digital transformation on small business efficiency in Russia and proposes an assessment methodology based on an adapted Balanced Scorecard (BSC). The analysis considers major digital trends, including e-commerce, artificial intelligence, digital platforms, cloud technologies, and automation, as well as key constraints such as regional digital inequality, dependence on imported technologies, cybersecurity risks, and shortages of qualified personnel. The proposed methodology integrates five dimensions of business performance: economic, operational, marketing, innovation, and social efficiency, while also accounting for the costs of implementing digital technologies. A practical calculation for a small retail enterprise demonstrates the applicability of the model and indicates that economic and marketing performance make the greatest contribution to overall efficiency, whereas high digitalization costs may reduce the final result. The findings show that cost optimization, process automation, digital marketing, and innovative technologies can improve small business efficiency and competitiveness in the digital economy.
Keywords: digital economy, small business, efficiency, assessment, trends, development, problems, infrastructure
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DOI: 10.33677/GIANASCONF20260300015